Luis Alonso Garcia

  • Biography

    Luis Alonso Garcia has more than 25 years of experience practicing in intellectual property law. Luis Alonso has been vice minister of Foreign Trade in Peru. He was in charge of the negotiation of intellectual property in the free trade agreement between Peru and the United States. He has successfully led the offices for Peru's trademarks and patents and has chaired the Court for Intellectual Property in INDECOPI. Luis Alonso is also an intellectual property lecturer in different universities in Peru.

    Practice focus

    Luis Alonso focuses his practice on trademarks, patents and regulatory law compliance issues to the pharmaceuticals, healthcare and food industries. He advises local and foreign companies on myriad IP matters and assists in planning, execution and direction of intellectual property protection strategies, as well as advising on infringement and unfair competition matters.

  • Experience

    • Advised an international energy drink beverage company on sanitary regulatory matters.
    • Advised an international medical devices company in connection with distribution agreements and sanitary regulatory matters.
    • Advised an international pharmaceutical company in connection with pharmaceutical establishments regulations.
    • Advised an important Peruvian public entity in software litigation.
  • Publications

    • Co–author, "Intellectual Property in the FTA Peru – European Union," Universidad del Pacifico, Lima, 2013.
    • Co–Author, "Intellectual Property in the FTA Peru – United States," Universidad Peruana de Ciencias Aplicadas, Lima, 2008.
    • Author, "Businessman guide on trademarks and geographic indications," World Intellectual Property Organization, Geneva, 2006.
    • Author, "The use of trademarks as tools to support competitive strategies in community tourism," Series Net for Sustainable Community Tourism for Latin America (REDTURS), Work Document N° 7,. International Labor Organization (ILO), Geneva, 2006.
    • Author, "Some notes on the protection of the Origin Denominations in the Andean Community," System for Economic Integration in the Central America market, SIECA, Magazine 1 Year 7.
    • Author, "Intellectual property as tool to compete. Competitive strategies for Small & Medium Size Companies," Peru Economico, May 2002.
  • Industries

    • Consumer Goods & Retail
    • Healthcare & Life Sciences
    • Industrials, Manufacturing & Transportation


    • Master in Global Business Management, Universidad del Pacifico, 2012 – 2014.
    • Graduate Business School – ESAN, Advanced Program in Business. Administration – PADE, Lima, 1992 – 1993.
    • Universidad de Lima, Law Degree, Lima, 1992.


    • Lima Bar Association, 1993.


    • Consultant Council of Universidad del Pacifico Law School.
    • Member of the board of directors for the period 2011 - 2015 of the Peruvian Association of Industrial Property and Copyright – APPI.
    • Inter American Association of Intellectual Property – ASIPI.
    • International Trademark Association – INTA.
    • Peruvian Association for Customs Law and International Trade –APDACI.
    • Member of the Technical Team of the "Good Government Practices" Award. Citizens Per Day (CAD), Lima, Peru. (2005 - 2008).
    • He has been a member of the Consultative Council of the National Institute for the Defense of Competition and the protection of Intellectual Property, INDECOPI (2007 - 2008).
    • Member of the Technical Team of the "Business Creativity" Contest. Universidad Peruana de Ciencias Aplicadas - UPC. (1997 and 1998).
    • He has been a member of the Commission for the Promotion and Protection of Geographical Indications of Peru and of the National Commission of PISCO.
    • He has been a member of the Justice Commission of the Peruvian Football Federation (1994).
  • Additional Information


    • Partner at Estudio Echecopar since 2007.
    • Vice–Minister of Foreign Trade, 2006 – 2007, leading the processes for opening of markets with the U.S., Chile, Mexico, Singapore, EFTA, Canada and the European Union, as well as the promotion of Peruvian exports.
    • Member of the team for the ratification of the Free Trade Agreement (FTA) Peru – United States.
    • Vice–President of the Commission for the Promotion of Exports – PROMPEX.
    • President of the Regional Dialogue on Politics, Trade and Integration Network. International Development Bank, 2006 – 2007.
    • Responsible for the negotiation on Intellectual Property in the FTA between Peru and the United States, as well as in negotiations between the Andean Community and ALCA, 2000 – 2007.
    • Former chairman in the Court for Intellectual Property at INDECOPI, which resolves in second and last administrative instance the appeal processes related with intellectual property in Peru (2001 – 2005).
    • Luis Alonso has directed the INDECOPI Offices for Trademarks and Patents, 1995 – 2001.
    • International consultant carrying out several works on intellectual property, development and competitiveness, for national and international organizations such as WIPO, ILO, Consejo Nacional de Competitividad (National Council for Competitiveness) from Dominican Republic, among others.
    • Former member of the Commission for Equity Restructuring of the Public Accountants Association of Lima and Arequipa Chamber of Commerce.
    • Estudio Rosello, Echeandia, Manini & Asociados Associate, 1993 – 1995.