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Andrea Jimenez

Senior Associate
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  • Biography

    Attorney with background and experience on dispute resolution in the fields of intellectual property issues for national and international companies of different sectors of the market. Also, with experience in administrative and judicial litigation, and advising and issuing legal reports for different industries, such as cosmetics, dairy, technology, pharmaceutical, among others.

    She also advises on due diligence reviews, negotiations, and agreements of intellectual property matters and image rights within a broad range of industries.

  • Publications

    • "Bad faith and unfair competition in the trademark registration: Comparative analysis from Decision 486”. Publisher: Equipo de Derecho Mercantil – PUCP (Revista de Actualidad Mercantil). Edition No. 7, 2023. Authors: Andrea Jimenez Garay and Manlio Bassino.

    • "Artificial Intelligence: Challenges for intellectual property and the protection of personal data”. Publisher: Prometheo – Círculo de Derecho Aministrativo de la PUCP. 2023. Authors: Andrea Jimenez Garay and Cesar Durand.

    • "Women entrepreneurs in Latin America and the challenge of intellectual property education. Publisher”: LatinLex. On-line, 2023. Interviewed: Andrea Jimenez Garay - Author: Rosa Ramos.

    • "Copyright and public domain: A critical view of the works of arts as cultural heritage in Peru and Italy” Publisher: Dimensión Mercantil - PUCP. 2023. Author: Andrea Jimenez Garay and Chiara Arenas.

    • “The protection of products originating in Peru: The entry into force of the Geneva Act of the Lisbon Agreement on Appellations of Origin and Geographical Indications”. Publisher: Prometheo – Círculo de Derecho Administrativo de la PUCP. 2022. Author: Andrea Jimenez Garay.

    • “IP Analysis of six Peruvian selected traditional specialties in the frame of the World Intellectual Property Agenda Project on IP and gastronomic tourism”. Publisher: World Intellectual Property Organization, 2022. Author: Luis Alonso Garcia Muñoz – Najar / Research Assistance: Andrea Jimenez Garay.

    • “The Real Dimension of Trademarks: Evidence assessment in non-use cancellations actions”. Publisher: Prometheo – Círculo de Derecho Administrativo de la PUCP. 2021. Author: Andrea Jimenez Garay

    • “The Andean Opposition: Administrative simplification and challenges in its application”. Publisher: Ius360 – Ius Et Veritas Blog. 2021. Author: Andrea Jimenez Garay and Daniela Supo Calderón

    • “Domestic Sphere: Limits provided in the Peruvian copyright law”. Publisher: Ius360 – Ius Et Veritas Blog. 2021. Authors: Andrea Jimenez Garay and Daniela Supo Calderón

    • “Electoral Shadows: Review and analysis of information portals on candidates for popularly elected positions”. Publisher: Legal Clinic of Information Freedoms and Transparency of the Universidad del Pacífico, 2020. Supervisor: Andrés Calderón. Authors: Andrea Jimenez (Project Coordinator), Ana Lucıa Taboada, Carlos Almandoz and Cesar Gutierrez

    • "The essential is invisible to the eyes: Non-Traditional Trademarks" Publisher: Advocatus, Law Journal of Universidad de Lima, Edition No. 34, 2017. Authors: Manlio Bassino Pinasco and Andrea Jimenez Garay.

    • “Is there life after death? Recognition and enforcement of annulled awards in foreign jurisdictions”. Publisher: Forseti, Law Journal of Universidad del Pacifico, Edition No. 1, 2014. Authors: Yamila Reinides Trenemman and Andrea Jimenez Garay.

    • Industries

    • Consumer Goods & Retail

    Education

    • Universidad del Pacífico, Bachelor in Law. Lima, 2015. (Graduated in 1st place of the class - Honor of Merit Prize).
    • Universidad del Pacífico, Lawyer, "Outstanding qualification", Lima, 2016.
    • Universidad del Pacifico, VII Program of Specialization in Advertising and Repression of Unfair Competition, Lima, 2017.
    • World Intellectual Property Organization and University of Geneva, Summer School on Intellectual Property, Geneva, Switzerland, 2018.
    • University of Pennsylvania Carey Law School, Introduction to Intellectual Property Law, online, 2020.
    • World Intellectual Property Organization and Philippines Intellectual Property Office, Summer School on Intellectual Property in Emerging Economies, online, 2021.
    • Universidad del Pacífico, Master in Economic Administrative Law (Studies concluded), 2020-2022.
    • University of Turin and World Intellectual Property Organization (Magister - LLM), Master in Intellectual Property Law, Italy, 2023.
    • Specialisation in Entertainment Law, Universidad de los Andes, Colombia (online), 2024.

    Admission

    • Lima Bar Association, 2017.

    Membership

    • Honor Member, Founder and current Coach of the British Parlamentary Debate Club, which represent the Universidad del Pacifico in Nationals and International Competitions.
    • Former member of the team that have represented the Universidad del Pacifico in the International Arbitration Competition, organized by Pontificia Universidad Catolica del Peru (Lima, 2014).
    • Member of the Founding Assembly, Vice Editor-In-Chief (2013) and Ex-Member (Graduated Membership) of DERUP Editores Association-Forseti, Law Journal of Universidad del Pacifico.

  • Additional Information

    Experience

    • Senior Associate at Estudio Echecopar, 2022 to date.

    • Junior Associate at Estudio Echecopar, 2016.

    • Law clerk at Estudio Echecopar, 2015.

    • Legal trainee at Estudio Echecopar, 2014.

    Teaching Experience

    • Coach for the Moot Courts of Intellectual Property organized by the Andean Tribunal Court of Justice and the UTP of a team from the Pontificia Universidad Católica del Perú - PUCP (2023-2024)

    • Course Assistant in "Contratos Especiales" course of the Law School of the Universidad del Pacifico (2013 - 2019).

    • Course Assistant in "Law and Economics" course of the Economics School of the Universidad del Pacifico (2010)