Client Alert | November 13, 2024
Peru: New criteria on the obligation to set up a Virtual Complaints Book
Competition
- Antitrust
- Mergers and acquisitions
- Unfair competition and advertising
- Consumer protection
- Market access
- Representation at investigations and proceedings for abuse of dominant position and anti-competitive practices.
- Advice in the filing of concentration approval applications.
- Filing claims and representation at proceedings for infringement of antitrust regulations, unfair competition rules, advertising regulations, and consumer protection rules.
- Advice on complaints against governmental entities for the imposition of red tape barriers.
- Implementation of compliance programs on antitrust, advertising and consumer protection.
- Fast and effective review of advertising material prior to distribution to verify that it conforms to the rules governing commercial advertising and unfair competition.
- Review of consumer-related agreements and product labeling to verify that they conform to consumer protection and packaging rules.
- Training for top executives and staff to ensure compliance with rules and prevent legal contingencies.
- Review of agreements related to distribution, exclusive sales, collaboration and other similar contracts to verify that they conform to competition rules.
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Chambers & Partners
Practices 2021 2022 2023 Antitrust & Competition Band 2 Band 3 Band 3 Testimonials
Band 3: Chambers and Partners — 2023
Estudio Echecopar - Baker McKenzie boasts an acclaimed practice encompassing a wide variety of competition work assisting both national and international clients. The team is routinely retained to advise on administrative sanctioning procedures, including cartel investigations and advertising matters. The department also acts on commercial litigation relating to unfair competition and regulatory matters. Unique, Merck Peruana and LifeMiles are notable additions to the firm's client roster.
Strengths "Estudio Echecopar - Baker McKenzie truly understands how our industry works in relation to global companies. This is a fast-paced, highly complex industry, so it is rare to find lawyers that meet our expectations in this way."Work highlights Estudio Echecopar - Baker McKenzie represented Compañía Marítima Chilena in filing a complaint against a competitor, Miromina, alleging unfair competitive acts.Band 2: Chambers and Partners — 2020
The team "has demonstrated that they are very able, attending to all our needs in a timely manner, with a high level of accuracy, dedication and clarity. They take care of every detail," a client reports.
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The Legal 500
Practices 2021 2022 2023 Antitrust & Competition Band 2 Band 2 Band 2 Testimonials
Band 2: The Legal 500 — 2023
The competition and antitrust team at Estudio Echecopar member firm of Baker McKenzie International handles a wide range of mandates for a domestic and international client base. Key areas of expertise include antitrust litigation, cartels, investigations and compliance work, as well as competition-related issues concerning marketing and advertising. With the backing of its global network as required, the Lima-based team is well placed to act for international companies, particularly as regards merger-control matters, a new requirement in Peru (with the exception of the electricity industry), which came in to formed in June 2021 as a result of Law N° 31112. Teresa Tovar Mena heads the practice group and is recommended for free competition, consumer protection, personal data protection and IT-related matters. Experienced principal associates Crosbby Buleje Diaz and Viviana Chavez Bravo are also recommended, with Buleje Diaz experienced in competition investigations and regulatory matters.
Band 2: The Legal 500 — 2019
"Professionals of the highest level" and "focused on the client's needs".
Description
Our Antitrust and Competition practice covers the following:
We have extensive experience in market regulations and competition, both in litigation and consulting. Our staff of lawyers includes former officers of INDECOPI, which provides us relevant practice knowledge.
We advise on the following services: